If you haven't heard of YouTube and you spend time online then your head must have been stuck in the digital sand over the last 2 years.
YouTube is the single biggest web video resource. It enables (nay, encouages!), users to upload their own videos to the site where they will stay forever.
YouTube is a public access channel for the whole world. Thousands of videos get uploaded by users every single day ranging from fun short films to somebody just talking into a webcam.
It's all about choice you see. TV really is on the decline because it's just not immediate and accessible enough for it's viewers, whereas video on the web is huge. Tune into YouTube and you can watch just about anything you like, including many things which shouldn't be there for copyright reasons.
Of course 90% of the videos are just people filming themselves using their mobile phones and the overall quality of the content suffers as a result.
YouTube gets over 70 million unique visitors every single day which is incredible. Imagine a TV channel that had that many viewers.
YouTube's master plan is to get much more advertising on their site but unfortunately many advertisers are worried about having their ad associated with copyrighted material and are refusing to get involved even though the targetted advertising potential is immense.
Currently YouTube is looking for buyers and asking a whopping $1.5 billion for the company.
A much better proposition for advertisers can be found over at 365 Films. 365 Films is the concept of 2 English guys - me (Shaune Fradley), being one of them and the other is Tim Clague. We've been making films and televison for over 15 years now and realised a while back that the web video revolution was coming.
365 Films is an advertisers dream. It has the potential to reach as many people as YouTube but with content that is copyright free and filmed every day at the highest quality.
The point of 365 Films is to be the first fully interactive "channel" with content that is requested by it's viewers and filmed by us. For example we can make a film one day and if the viewers like it we can do a sequel the next. Effectively viewers tell us exactly what they want to see and we give it to them every day. The viewers are happy, the programme makes are happy and the advertisers are over the moon due to the targetted campaign results from our films.
It's TV of the future. TV that the public control and we make.
Check it out here, it's seriously hot property.
Comments